kfc target market
Remember. Save my name, email, and website in this browser for the next time I comment. They are seen as impulsive eaters as long as they hungry they eat. The target market of KfC. Powered by  - Designed with the Hueman theme, Brand Elements Definition and 12 Examples, Target Markets Of Bakeries And Bread Brands, Target Markets of Footwear Brands, New Balance and Bata, Target Markets of Soaps, Safeguard and Himalaya, Positioning Strategies of Pizza Hut and Domino’s Pizza, Target Market of Juice Companies, Tropicana and Minute Maid, Positioning Strategies of Cadbury and Kit Kat.

KFC (Kentucky Fried chicken) uses demographic segmentation to serve the market as per the customer needs & wants. The quality conscious of the people In urban areas are more concerned with the quality of food than the rural areas. They have been reasonably successful in identifying and catering to this segment and this can be determined by their growth from USA to its global presence all over the world. KFC – An American fast food brand is the second largest brand after Mcdonalds. KFC breaks its business into different geographical segments like.

This is the reason for their Family Meals which are normally bundled items served at a nominally low charges. However, in recent times, following McDonalds example, KFC has started localising its menu, giving it better acceptability in the market… KFC’s chicken has been a strong differentiating factor for the brand and the main reason for its success. Even though the KFC is 90+ years old, but still it has managed to keep the vibe of a  young brand intact. KFC mainly uses geographic market segmentation for its products and offerings: Geographic segmentation divides markets according to geographic criteria. Retrieved from https://phdessay.com/kfc-target-market/, We use cookies to give you the best experience possible. Don’t miss a chance to chat with experts. Get Your Custom Essay Each franchise will pay a fee based on a turnover to the master franchisor.

Over the years the brand wanted itself to be perceived as a family restaurant and has been running campaigns communicating the same. Target market is depending on size and growth rate of population, company resources and structural attraction of market segment.

The target audience of KFC is the people like to eat the fried chicken. Target Market The outlets of KFC are in luxury district and the prices are too expensive such as overhead expenses rent, air conditioning, employees. Your email address will not be published. The chicken is the main selling product in North India, and the Vega. Over the years the brand wanted itself to be perceived as a family restaurant and has been running campaigns communicating the same. KFC’s main customers are between 4-45 years old. KFC has set certain guardrails for all its franchisees covering the degree of food quality and store cleanliness they have to maintain so as to run their store under their brand name: Below is a pictorial diagram of the KFC business model canvas, explaining different blocks which form the KFC Business model. Is It Brilliant Or Desperate? KEF divides he market on demographic basis in age that is between 6- 65.

however KFC gained mass popularity amongst all classes of …

It’s lunchtime and everybody is attacking KFC for their little lunches, tens of people are ordering chicken and rice and the mature worker cannot answer to all the requests of chicken and rice. They like constantly looking for variety and new tastes of the …

Your email address will not be published. Furthermore, they also have outlets close to non-vegetarians ND mostly Muslim populated areas. You can get your ← Positioning of Adidas | STP Analysis of Adidas, Other Countries ( like Canada, Latin America). All Rights Reserved.

The Social Grabber © 2020. Example: KFC offers Veg Rice Bowl in India just to cater to the vegetarian customers in India. Income decides which class is to be targeted.

KEF focused on the upper class In the early rise, but gradually are launching the economy meals that attract the lower to middle classes. Scholars Understand the Marketing Mix of BMW and what makes it different from its competitors. KEF usually target whole families instead of single people. KEF divides he market on demographic basis in age that is between 6- 65. The target market would be anyone who enjoys chicken,well this was the initial market and product offering (now they have added other items such as sandwiches etc) and at first it started as a low cost leader and marketed to those with a lower income bracket or those looking for QUICK VALUE meals for themselves and/or their family meals…. Optional Pricing: Optional pricing is basically used by companies to attempt to increase the amount customers spend once they start to buy.

Location Hectic lifestyle of personal that let them more time at work … Over the years the brand has grown leaps and bounds and has given Mcdonalds tough competition on every front.

Thus giving the opportunity to increase its sales volume and revenue. Target Market The outlets of KFC are in luxury district and the prices are too expensive such as overhead expenses rent, air conditioning, employees.

The target is focus on everyone in a society. Placement of outlets KEF placing Itself close to the schools, colleges, cinemas and markets because mostly populated by the youth and those who are In a hurry, KEF serve a large number of consumers every day.

Understanding the Positioning and Business Model of KFC.

KFC generates its revenue through the different franchisees it has opened up in the different countries.

The franchisor will provide the model help and other items as they deem necessary. Basis their geographic segmentation, KFC optimizes its Menu and food offerings to suit the regional tastes and needs. Demographic Segmentation The market is divided into groups based on an age, gender, household size, income, occupation, religion, race and nationality in demographic segmentation. By continuing we’ll assume you’re on board with our cookie policy, Your Deadline is Too Short? So, KFC target supper and middle classes.

Then, household size is 1 to 5 and above. Copyright © 2018 Heart of Codes — Escapade WordPress theme by.

Items sell more than the chicken in the South India. Bundle Pricing: KFC bundles different products together and offers it to customers at a slightly lower price. KFC’s secret recipe of it’s fried chicken having a blend of 11 herbs and spices has been the driving force for all these years. Owing to the customers changing needs and to cater to the vegetarian customer segment, KFC has included vegetarian items as well in its menu. KEF delves market on the cryptographic basis In social class that Is the upper and middle class.

KEF is focused the both males and females. So, KFC target supper and middle classes. Founded by Colonel Harland Sanders, in the year 1930, KFC has around 20,000+ stores globally in 123 + countries.


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